Fortnite Excursion
The Webby Awards 24'-Nominee-Student
CW: Abderrahmane Mehdi Bouktache & Matías Contreras.
#activation #in-game
2023 / Art Director.
1st place at the Young Shits Awards November 2023.
The Webby Awards 24'-Nominee-Student
Highlighted on Ads of the World 26 November 2023
CW: Abderrahmane Mehdi Bouktache & Matías Contreras.
#activation #in-game
INTRO
As children and teenagers get more wrapped up in digital distractions, they're drifting away from nature and losing interest in the environment, just as climate issues intensify.
Conversely, Fortnite, the ultimate teen obsession, blends nature with action in lush virtual realms.
So how can we harness these virtual spaces to reel people back into the real world?
Introducing: The Fortnite excursion
Conversely, Fortnite, the ultimate teen obsession, blends nature with action in lush virtual realms.
So how can we harness these virtual spaces to reel people back into the real world?
Introducing: The Fortnite excursion