ZOO YORK
2018 - 2019 / Creative directorion And Art Direction
#illustration #photos #graphic design #BTL #art direction #photo
INTRO
In Chile, the commercial date of Children's Day is very important. All brands make an effort to join. In retail (the place where Zoo York sells the most), being left out is a risk, since by those dates the brands that do not add to the date lose space and sales opportunity.
In Chile, the commercial date of Children's Day is very important. All brands make an effort to join. In retail (the place where Zoo York sells the most), being left out is a risk, since by those dates the brands that do not add to the date lose space and sales opportunity.
Since the brand did not have small sizes for children, the challenge was to conceptualize the date of Children's Day and invite not to lose the child that we all carry inside, turning this date into a celebration of that spirit that keeps us young.
︎WORK
︎
PHOTO CAMPAIGN
FOR EVER KIDS
︎
PHOTO CAMPAIGN
FOR EVER KIDS
︎ OOH
︎ EVENT
We named the campaign “Forever Kids” and we decided to celebrate big by turning the largest showcase in the city into a room in the style of a 90s teenager on the busiest street in the country (Alameda) and we invited the most important trap stars from South America: Polima West Coast, Cease and Yung Cister. They played inside the showcase while people danced and had fun in the street. With this event we wanted to surprise people and really create a buzz and over 1,500 people spontaneously stopped to enjoy the show.
