“LEGADO” ZOO YORK
2018 / Creative direction
#art direction #photo #graphicdesign
INTRO
Under the commercial date of Father's Day, we wanted to celebrate that great gift that any father figure inherits you and we are not talking about the material things but about something that transcends in us which makes us peculiar and defines us, that something that we decide call it LEGACY.
Under the commercial date of Father's Day, we wanted to celebrate that great gift that any father figure inherits you and we are not talking about the material things but about something that transcends in us which makes us peculiar and defines us, that something that we decide call it LEGACY.
︎WORK
︎ CAMPAIGN
For this campaign we used as a face one of the most promising djs on the national scene (Aurelius) who has a legacy story with his father who is an old school mechanic, skateboarder and surfer, who has a very peculiar story that has given to his son.
Click the next link to read an interview about this peculiar father-son relationship. Alejandro Briones, father and son: a legacy of passion and style
︎ PHOTO AND GRAPHIC CAMPAIGN
FATHER DAY
︎ PHOTO AND GRAPHIC CAMPAIGN
FATHER DAY
