ONDA2020 - 2021 /Creative director.
INTRO
Onda is a cultural agenda of the Chilean art foundation Antenna.
In this project, I worked as a Creative Director, creating its entire graphic and visual environment (web page, social media, logos, animations, illustrations, graphic design, merchandising, print materials, and many other areas). I also developed the entire social media plan.
It was a significant challenge because we launched everything at the beginning of the pandemic, but everything worked because we had a strong plan. In less than a year, we gained 40k followers on Instagram, not bad for a cultural agenda that start without events.
Today, they are established as national references for cultural events in Chile, with more than 90k followers on Instagram.
It's a remarkable case study: achieving so much with a small budget, which is quite common in the Chilean context.