2024 / Art Director. 

CW:  Matías Contreras & Abderrahmane Mehdi Bouktach

Stuttering makes simple conversations difficult and emotionally draining. It affects 10% of children and 2% of adults globally. Interestingly, singing can help. It allows words to flow smoothly, easing stuttering by using controlled breathing and rhythm.

Introducing FreeFlow, Spotify's AI that transforms favorite songs into singing exercises to ease stuttering. It selects the tunes you like with clear rhythms and breath patterns for speech fluency practice. Users can sing at their own pace, break down lyrics, and enhance speech and breath control. More than just practice, FreeFlow offers a gamified singing experience.

︎ VIDEO CASE