“LEGADO” ZOO YORK
2018 / Creative director

#art direction #creative #copywriting

INTRO

For this campaign, we'll create the umbrella concept that works for everything we'll do with the brand during that period.

Hit the curb, own the street & join the Zoo with the rest of your crew. So gear up and spread the word 'cuz that's what Zoo York's all about in this 1 minute long videoclip.

This video was made for the collection spring/summer 2019. Shot in Santiago de Chile and sountracked by Sony Music's freshly signed trap artist, Polima Westcoast along his 2018's hit Brokeboi.

︎WORK

︎ CAMPAIGN

The brand wanted to rejuvenate, reach a younger audience (gen z and milleneals), be part of the national streetwear scene and for that we designed a concept that would allow us to deliver a positive message to youth not to forget who they really are and where they come from and that they use that baggage to create a story that will become a LEGACY.

Occupying the recently landed wave of trap, skateboarding professionals and new faces of the Santiago scene, Zoo York became the brand that represented a generation in Chile that the industry was ignoring at that time. This positioned the brand as the favorite among young people in Chile, making it the best-selling brand in the country for two consecutive years.